Brand strategy, marketing, and automotive product planning expert
444, Sector 21, Gurgaon 122016, India
+91 99581 11254
Avik has invested 22 years in the automotive and oil & gas industries, across markets and cultures before he decided to go entrepreneurial. He has covered functions like marketing, advertising, institutional sales, business strategy, product planning, vendor development, network management, mergers & acquisitions, public relations, advocacy, and integration.
Since December 2014 he is the co-founder and partner of a brand strategy and solutions consultancy called “Expereal”, based out of Gurgaon. In the pandemic he got together with a few like-minde3d friends to form an AI-enabled insights platform called “emot.ai”.
Academically, Avik is an alumnus of IMD Lausanne and XLRI Jamshedpur, having graduated in Economics from Hans Raj College, Delhi University.
He also advises an automotive forum, an automobile art institution, and a leading APAC digital conference. He is a part of two of India’s leading mentor platforms. He sits in the Advisory Board of XLRI Delhi-NCR campus. He is also part of a sustainable mobility think-tank called CAPR. A speaker on the automobile industry across media platforms, Avik regularly contributes to ET Auto, BusinessWorld, MxM India, Autocar India and AutoFinTechs on subjects ranging from automotive policy and brand strategy to socioeconomics.
Apart from the above Avik also sketches, follows football, and listens to all types of music.
He resides in Gurgaon, Haryana with his parents.